Πλοήγηση ανά Συγγραφέα "Barnes, B. R."
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Article
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Leonidou, Leonidas C.; Barnes, B. R.; Spyropoulou, Stavroula A.; Katsikeas, Constantine S. (2010)Purpose – Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has ...
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Article
Exporter-importer relationship quality: The inhibiting role of uncertainty, distance, and conflict
Leonidou, Leonidas C.; Barnes, B. R.; Talias, Michael A. (2006)The article examines the impact of uncertainty, distance, and conflict on key elements comprising the quality of the relationship between U.S. industrial exporters and their overseas customers. Information received from ...
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Article
Opportunism as the inhibiting trigger for developing long-term-oriented Western exporter-Hong Kong importer relationships
Barnes, B. R.; Leonidou, Leonidas C.; Siu, N. Y. M.; Leonidou, Constantinos N. (2010)Notwithstanding the extensive literature on opportunism in buyer-seller relationships, scant empirical attention has been given to this issue in both international and Chinese contexts. Using a sample of 202 Hong Kong ...